In digital marketing, content plays one of the most important roles and should be considered seriously if you want to make an impact with your online presence. Content has the potential to build a brand and create hype around it to reach out to maximum audiences. Thus, ignoring the quality of the content and focusing only on the quantity will do a brand no good. Whether we speak about brand reputation or authenticity, content emerges as the most important tool in digital marketing. 

For years, marketing professionals have been debating about what could be more effective in terms of brand building and content marketing. Quality or quantity of the contents? 

Although both bring something different to the table, when it is about creating a brand reputation and identity, the quality of the content undoubtedly wins over. This is the age of transparency, and audiences crave authenticity, which can be presented by quality content. 

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What do numbers have to say on the quality vs quantity controversy? 

If online research and surveys are considered, we can have a clearer picture of what actually matters or brings relevant results. The data reveals that an average customer consumes around 5000 or more number of advertisements daily. Customers disclose that out of the 590 media minutes spent, they would note only 153 ads. So, if we consider the average number of ads that are able to engage with the customers, the answer will be only 12. 

This data is quite startling and sends a strong message for brands to focus on quality and engaging content rather than concentrating on the quantity of content. The idea is to focus on how to make your brand’s customer interaction more engaging and direct toward better conversion rates. 

Let’s deep dive into both the cases of quantity and quality to make the right decision for your brand:

Quantity over Quality: Benefits to Consider

When you prioritize the quantity of the contents over its quality, you are signing in for:

  • More content is directly proportional to more traffic. It is simple maths that the more you are over the digital space with your content, the more the chances of being noticed.
  • Quantity content is the ideal way to go for established businesses. Established businesses already have more traffic and engagement, thus quantity of the content will be advantageous and help the business to grow. 
  • More contents also mean better ranking. However, this is subjective to the quality of the content to remain relevant to Google crawlers. 
  • A higher number of contents also means more scopes for social shares. With increasing sharing, the website traffic also increases simultaneously. 
  •  Finally, you can utilize several tools to automate the tasks when quantity is the only concern. 

Quality over Quantity: Benefits to Consider

As already mentioned and as the data suggests, quality is undoubtedly the best approach when you consider brand identity and reputation. However, by prioritizing quality, you will sign in for:

  • By prioritizing high-quality content, to can make a change and differentiate your business or brand from the competition. 
  • Good and quality content helps to build trust and reputation among the audiences. An engaging and high-quality content is essential for presenting the brand as an expert in the relevant field. 
  • The quality of the content also helps to create a long-lasting impression of the brand and increases the chances of conversions significantly.
  • While more quantity of content can drive more traffic now, quality content escalates the traffic in the long run, posing the business or brand as an expert in the particular industry.
  • High-quality content will also offer a better customer experience with valuable and informative content. They help in creating a positive impression and experience for the customer, resulting in successful businesses. 
  • Finally, quality content can be repurposed into different other formats that will help to mileage out the content and save time. 

Tips for generating quality content for your brand

Here are a few tips that you could find helpful while creating high-quality, engaging, and industry-oriented content for your brand. Check them out:

Aim for your target audience: The key strategy to quality content is to identify specific and target audiences. You should never design content for a generalized audience and focus on more relevant, specific, and current content. Knowing your target audition and developing an interaction with them helps to design relevant and engaging content.

Avoid content bombing: You must also try to avoid content bombing your audiences with irrelevant stuff. Your aim should be to be the brand that stirs a conversation or raises discussions among your audience with engaging and quality content. Be specific and avoid dumping the inbox of your subscriptions with contents every minute. 

Stay reliable: The key to connecting and building a relationship with your audience is to maintain consistency rather than stuffing the audience with irrelevant content. Get started by creating a content calendar that tracks which content goes where and when. This helps in tracking content engagement and maintaining valuable and quality content over time. 

Prioritize user experience: While you are designing content, you will only be making a mistake if you underestimate the user experience. You should make it a point that your audience experiences a cohesive, appealing, and functional interface. You should prioritize both the layout and content of your website to engage with the customers and increase the conversion rates. 

Parting Thoughts

When you are focussing on developing a brand reputation and making an authentic presence among your audience, you must prioritize quality and relevant content. With the right content and strategic use, you will enhance your brand’s reputation and also ensure a better customer experince with informative content. 

Connect with us for quality and relevant content that enhances your digital journey and helps build a brand identity and reputation among customers.

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Feature By pallab
June 19, 2024