What is Marketplace Optimization?

If you want your customers to find your products quickly and easily on Amazon or other marketplaces, you must implement Marketplace optimization.

Feed Optimization

As your marketplace specialist, we use feed optimization to pull your audience toward the product. We optimize the content for the marketplace search engine by providing meaningful, high-quality imagery, product descriptions, and text with relevant keywords, pricing, and correct categorization.

Promotions and Advertisements

Marketplaces have thousands of products in every category, and indexing the new product placement correctly takes time. If you want to give the product placement an interactive boost, then running an advertisement or promotion can help.

Amazon SEO

Amazon is the biggest marketplace, and every brand wants its product on this platform. If you wish to stand out on the Amazon marketplace to reach millions of customers, contact an e-commerce digital agency like Prasarnet.

Marketplace organic ranking

We have a strategic approach and ensure you get relevant traffic to the product listed. With increased organic traffic, you gain more visibility, and this, in turn, can enhance sales via relevant keywords. We also keep track of the traffic coming to the product listing page and further optimize to increase conversion rates.

Why choose our Marketplace optimization?

If you want to grow and scale your business in big e-commerce platforms like Amazon, Flipkart, and others, then you need the help of Prasarnet – the leading e-commerce advertising agency in Kolkata. We use multifarious technologies and precise solutions to improve critical business metrics.

Enhanced brand content

By highlighting the uniqueness of your product, Prasarnet can boost the chance of converting visitors into buyers. This leads to higher visibility, increased traffic, and better earnings. If you want to improve your e-commerce strategy, this idea can help drive more sales for your brand.

Catalogue Management

As an e-commerce digital agency, we offer catalogue management services for managing and organizing your catalogue of products and services. This includes creating and maintaining product descriptions, managing inventory levels, and setting prices.

Customer reviews engagement and monitoring

Online reviews are essential for your brand, and we closely monitor and analyse customer feedback to unlock insights into what customers appreciate and what they feel is missing in the product. Prasarnet also responds to reviews and questions on time.

SEO Services

Our marketplace SEO experts can deliver the best results on Amazon, eBay, Flipkart, and other platforms. We see the bigger picture and pay detailed attention to every component. We conduct competitor analyses to plan a strategy that works best for your product optimization on the marketplace platforms.

Campaign management

We are experts in organic and pay-per-click optimization with a track record of assisting brands in scaling investments across diverse markets while maximizing ROI. We can help you choose the right platform for your products to help you target the right audience and reach your business goals. You can boost your visibility and sales by serving real-time ads and increasing ROI.

Digital Branding

Our experts work on your brand and tailor a strategy to get your business immediately noticed by potential customers. We try to generate genuine interest in your business by highlighting the advantages of your product and why it’s a necessary purchase. This will help you get a competitive edge over others in the marketplace.

Success Stories

Every successful marketing story has obstacles and a moral.

Senco Gold teamed up with Prasarnet to build an unparalleled marketing strategy that would help it establish a strong online presence, build trust with customers for high-value purchases, and navigate the complexities of SEO.

Interactive Design

We revamped the website and implemented interactive design elements into it to create immersive online experiences.

Multichannel Approach

We employed a multichannel approach using SEO, display ads, & local SEO, to ensure better brand exposure and drive conversions.

In-depth Audience Target

We implemented custom digital marketing strategies and PPC marketing to precisely target the local audience to heighten footfall in stores.

As a new electric bike company, Ride1Up harbored ambitious aspirations, yet it encountered numerous obstacles. It was at this juncture that they partnered with us, seeking our expertise to ensure their distinctive products stood out amidst the competition.

Targeted Audience Research

We conducted in-depth research to identify the ideal audience, & tailored the marketing efforts accordingly, ensuring that its products resonate with potential customers.

Multichannel Approach

We devised a comprehensive online marketing strategy, optimized their website, created engaging social media campaigns, and more, to reach across all online channels.

Content Creation and Promotion

We developed informative content about the electric bikes and distributed it in the form of blogs, social media, and even influencer partnerships, to educate potential customers.

Insidesource approached us during a successful period of operations. While they maintained an active presence on social media, they lacked expertise in SEO. We assisted them in achieving a higher search engine ranking position (SERPs) for their website.

SEO Strategy Development

We conducted a thorough SEO audit of the site. Based on that we optimized on-page elements, creating quality content, & building authoritative backlinks to help the site rank higher.

Keyword Research and Optimization

We identified the most high-impact keywords in the commercial furniture industry. By optimizing the website with these keywords, we helped the site be more visible to all.

Content Marketing

We developed an in-depth content marketing strategy related to commercial furniture and workplace solutions. This attracted organic traffic and potential customers.

Truerev, an established player specializing in streamlining financial operations for B2B companies, faced challenges in generating the desired quantity of leads/ boosting sales. We were delighted to offer our assistance.

Lead Generation Campaigns

We designed a targeted lead generation campaign. This involved creating compelling landing pages, optimizing them, and promoting them through various channels.

Content Marketing for Thought Leadership

We created in-depth whitepapers, case studies, and blog posts that address common pain points, making them a trusted resource for financial solutions.

Conversion Rate Optimization (CRO)

We analyzed user behavior, did A/B testing of different on-page elements, and made data-driven improvements to increase the percentage of leads who convert into paying customers.

Foreclosure.com had already secured a page 1 ranking within the foreclosures industry, but they needed help with reaching the top. Thus, they turned to us for assistance. The work our team did then, is evident even today.

Comprehensive SEO Strategy

We identified high-value, relevant keywords & optimized the brand's website and content around these keywords, to improve site speed and mobile-friendliness.

Competitor Analysis

We did an analysis of the brand's competitors, analyzed their SEO strategies, content marketing efforts, and social media presence, and used these insights to refine your own strategies.

Content Marketing and Link Building

We developed & implemented a proactive link-building strategy to acquire high-quality backlinks from reputable websites in the industry as they help boost search rankings.

Frequently Asked Questions

Have a question? We have all your answers! Well, most of them are answered here, and if you want to get into a detailed discussion to clear the air of uncertainty, then book a consultation now.

Talk To Our Experts arrow

These services can help you sell your products across multiple marketplaces simultaneously. Amazon, Flipkart, and eBay are just a few common marketplaces where you might sell your products. As an SEO digital agency, we help you sell projects on these platforms in just a few clicks.

Marketing optimization is about making adjustments with a proper marketing strategy to maximize the effectiveness of time and money spent to achieve the company’s goals and targets, whether it’s about revenue, qualified leads, or any other meaningful goal.

MPO is similar to SEO (search engine optimization) as it utilizes a set of signals for ranking sellers and their products to the related buyers in the marketplace searches.

Our dedicated project manager will update you on all the progress reports, and you will be regularly updated about each and every aspect. You can even interact during daily standing meetings with the developers.

It’s essential as it helps to analyse and adjust the divergent elements of the marketing mix, ensuring you target the right people and deliver the right message at the right place at the right time. This helps save money and time and also helps provide a better customer experience.

Optimized listing can help you get a higher conversion rate than non-optimized listings. You can get twice as much sales if you polish the Amazon product details page. We can also help you convert potential customers on Amazon into loyal buyers by building a good brand reputation.
Open chat
We're online!
Can we help you?
How would you rate your experience?
Do you have any additional comment?
Enter your email if you'd like us to contact you regarding with your feedback.
Thank you for submitting your feedback!