In digital marketing, content plays one of the most important roles and should be considered seriously if you want to make an impact with your online presence. Content has the potential to build a brand and create hype around it to reach out to maximum audiences. Thus, ignoring the quality of the content and focusing only on the quantity will do a brand no good. Whether we speak about brand reputation or authenticity, content emerges as the most important tool in digital marketing. 

For years, marketing professionals have been debating about what could be more effective in terms of brand building and content marketing. Quality or quantity of the contents? 

Although both bring something different to the table, when it is about creating a brand reputation and identity, the quality of the content undoubtedly wins over. This is the age of transparency, and audiences crave authenticity, which can be presented by quality content. 

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What do numbers have to say on the quality vs quantity controversy? 

If online research and surveys are considered, we can have a clearer picture of what actually matters or brings relevant results. The data reveals that an average customer consumes around 5000 or more number of advertisements daily. Customers disclose that out of the 590 media minutes spent, they would note only 153 ads. So, if we consider the average number of ads that are able to engage with the customers, the answer will be only 12. 

This data is quite startling and sends a strong message for brands to focus on quality and engaging content rather than concentrating on the quantity of content. The idea is to focus on how to make your brand’s customer interaction more engaging and direct toward better conversion rates. 

Let’s deep dive into both the cases of quantity and quality to make the right decision for your brand:

Quantity over Quality: Benefits to Consider

When you prioritize the quantity of the contents over its quality, you are signing in for:

  • More content is directly proportional to more traffic. It is simple maths that the more you are over the digital space with your content, the more the chances of being noticed.
  • Quantity content is the ideal way to go for established businesses. Established businesses already have more traffic and engagement, thus quantity of the content will be advantageous and help the business to grow. 
  • More contents also mean better ranking. However, this is subjective to the quality of the content to remain relevant to Google crawlers. 
  • A higher number of contents also means more scopes for social shares. With increasing sharing, the website traffic also increases simultaneously. 
  •  Finally, you can utilize several tools to automate the tasks when quantity is the only concern. 

Quality over Quantity: Benefits to Consider

As already mentioned and as the data suggests, quality is undoubtedly the best approach when you consider brand identity and reputation. However, by prioritizing quality, you will sign in for:

  • By prioritizing high-quality content, to can make a change and differentiate your business or brand from the competition. 
  • Good and quality content helps to build trust and reputation among the audiences. An engaging and high-quality content is essential for presenting the brand as an expert in the relevant field. 
  • The quality of the content also helps to create a long-lasting impression of the brand and increases the chances of conversions significantly.
  • While more quantity of content can drive more traffic now, quality content escalates the traffic in the long run, posing the business or brand as an expert in the particular industry.
  • High-quality content will also offer a better customer experience with valuable and informative content. They help in creating a positive impression and experience for the customer, resulting in successful businesses. 
  • Finally, quality content can be repurposed into different other formats that will help to mileage out the content and save time. 

Tips for generating quality content for your brand

Here are a few tips that you could find helpful while creating high-quality, engaging, and industry-oriented content for your brand. Check them out:

Aim for your target audience: The key strategy to quality content is to identify specific and target audiences. You should never design content for a generalized audience and focus on more relevant, specific, and current content. Knowing your target audition and developing an interaction with them helps to design relevant and engaging content.

Avoid content bombing: You must also try to avoid content bombing your audiences with irrelevant stuff. Your aim should be to be the brand that stirs a conversation or raises discussions among your audience with engaging and quality content. Be specific and avoid dumping the inbox of your subscriptions with contents every minute. 

Stay reliable: The key to connecting and building a relationship with your audience is to maintain consistency rather than stuffing the audience with irrelevant content. Get started by creating a content calendar that tracks which content goes where and when. This helps in tracking content engagement and maintaining valuable and quality content over time. 

Prioritize user experience: While you are designing content, you will only be making a mistake if you underestimate the user experience. You should make it a point that your audience experiences a cohesive, appealing, and functional interface. You should prioritize both the layout and content of your website to engage with the customers and increase the conversion rates. 

Parting Thoughts

When you are focussing on developing a brand reputation and making an authentic presence among your audience, you must prioritize quality and relevant content. With the right content and strategic use, you will enhance your brand’s reputation and also ensure a better customer experince with informative content. 

Connect with us for quality and relevant content that enhances your digital journey and helps build a brand identity and reputation among customers.

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Feature By pallab
June 19, 2024

Over the last few years, the perception of digital marketing has changed, and more business owners are trusting and investing in making their digital presence and awareness. With the overwhelming popularity of social media and smartphones and the internet becoming an irreplaceable part of our lives, digital marketing makes all the difference. Although billboards and posters are still relevant, the power of digital marketing has been immense. 

The popular misconception that was prevalent a few years back that investing in digital marketing is an unnecessary expense has lost its relevance. The last decade and the upcoming few will be ruled by the digital space, and it is only smart to make the right and efficient use of the space right now. 

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How digital marking is an investment?

The financial decisions of businesses can be categorized under either investment or expenses. In this regard, digital marketing has made quite progress from being regarded as an expense a few years ago to an investment as it is perceived now. Looking into the benefits and the ultimate results of digital marketing, it could be very well understood that the money spent is more than just an operation cost. It is a strategic investment that will bring effective results in terms of brand recognition and conversion rates for the business. 

Some of the most effective and result-oriented digital practices that one can consider investing in are Search Engine Optimization, Social Media Engagement, Email Marketing, Content Marketing, etc. These digital marketing services are aimed at building a strong digital presence, customer engagement, and improved traffic and are worth considering as an investment.

Benefits of investing in digital marketing services: 

Since we are speaking about the growing popularity of digital marketing among businesses and brands, the discussion remains incomplete without learning about the benefits. Digital marketing offers a broad spectrum of quantifiable benefits that play an important role in enhancing the brand identity and overall growth in traffic and customer base. Find out the key benefits of investing in digital marketing for your business:

Improved brand identity: Digital marketing has a wider reach, and with the right strategies and campaigns, your brand can reach the global audiences and drive impressive traffic. SEO, content marketing, and social media marketing have the potential to reach far beyond traditional marketing strategies, which come with geographical limitations. With the right strategies and tools, you can expand your brand’s visibility to a wider audience and increase the possibility of business growth. 

Better engagement rates: It is observed that customers who connect digitally are more likely to interact and engage with brands compared to the ones connecting through traditional marketing channels. Since digital marketing allows for real-time communication and engagement, it has a greater potential for conversions. The immediacy of communication helps in building a stronger connection between customers and the brand and works towards higher conversion rates. 

Data analytics offer improved customer insights: Another significant advantage of digital marketing is its ability to gather and analyze data based on customer engagement, preferences, and behavior. The data-driven approach is effective in devising strategies, optimizing campaigns, and improving product quality. The insights collected from digital practices also help brands offer a more personalized experience for the customers and improve the chances of repeat business and conversions.

Better ROI: The return on investment offered by digital marketing services is better than traditional marketing practices. Digital marketing allows to target specific customers and engage with them in real-time for accurate results, which allows for efficiently using the marketing budgets without overspending. Besides, small and medium-sized businesses can personalize their digital services based on their budget and compete in the same field with bigger businesses. In short, digital marketing levels the competitive landscape by offering equal opportunities for all. 

Longstanding value: Digital practices like content marketing, SEO, and social media engagement help in creating long-term value for brands or businesses. Contents that rank well become viral and attract new customers, even long after it was first published, offering better results from a single investment. 

Buckle up for your brand’s digital journey with Prasarnet

With the shift in perspective on the importance and essentiality of digital marketing, it has become necessary to invest in an effective digital plan for better results. In this digital era, you must consider choosing and working with a digital campaign and strategy to reach out to more customers and ensure better conversion rates. Digital marketing will help enhance your brand’s identity and create better prospects of engagement. 

However, as you walk in the path of digitizing your marketing efforts, you can rely on Prasarnet for an effective plan and the best results. Our exceptional and accomplished team can guide, analyze, and perform toward offering better engagement rates, higher traffic, and enhanced conversion rates for your business. Connect today for a personalized digital marketing plan.

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Feature By pallab
June 7, 2024

Online marketing has seen a lot of changes in trends and strategies over the years. Few years ago, SEO was a lot easier and simple. However with the increasing completion, it is lot tougher to reach at the top. It takes lot more than just traditional ways to get organic growth. This is where SXO, or Search Engine Optimization comes into play. 

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Understanding SXO

As you know, SEO was based on keyword density, getting proper metadata, title tags and much more. Though these parts of SEO are still important, there are other standards that have to be meet too. The latest SXO works on making the content enjoyable for the user. The main aim is to make the site easier and more accessible for the user. The main reason User Experience (UX) has become so important is that search engines like Google are getting more advanced and implementing various metrics that need to be met. SXO does just that for the users.

Benefits of SXO

Keeps the User Interested- It is mostly seen that user click on a site but does not stay there for long. SXO makes sure that the content is interesting for them to stay for the entire part.

Promotes the Site- It ensures to make the site user-friendly so it gets repeated visits. It also encourages the user to take action like buying a product.

Better Ranking- It helps a site get higher organic ranking which helps avoid paid promotions. 

Less Need for Customer Support- As the user will get most of the information about the product or service there, it will reduce the need for customer support inquiry. 


So, it can be concluded in a nutshell that SXO is a necessity for every site to get a higher rank. By merging both SEO and SXO you can get better leads. This is because it provides content that answers the right questions.

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Feature By pallab
May 30, 2024