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LLMS.txt and Noindex Header as a Dual Strategy for Better AI...

Headed to the new era of AI and web crawling! The continuing evolution of Artificial Intelligence (AI) has caused search engines and large language models (LLMs) to become more reliant on web content for training and improving their algorithms. To respond, Google has introduced the LLMS.txt file – an evolving protocol designed for helping the web admins control how AI systems access their data. Google has now suggested that using a noindex HTTP header along with LLMS.txt makes it a practical move in specific scenarios.

However, in this article, we have discussed the reasoning, use cases, and best practices according to Google’s recommendations that digital marketing experts should follow.

key benefits of combining Noindex with LLMS.txt

Key Takeaways

1. LLMs.txt – AI’s new robots.txt (Blueprint for AI crawlers)
Similar to robots.txt guiding search engines, LLMs.txt is emerging as the file that instructs Large Language Models (LLMs) on how to use a site’s data.

2. Noindex Header – A classic tool built with new power
The noindex tag is still important. LLMs.txt directly speaks to AI. Noindex ensures the content is not coming up in traditional search results, if chosen so.

3. Two shields are needed. Not one
A dual-layer defence is created with combined LLMs.txt with noindex. While one manages AI’s scraping method and learns from content, the other controls the search engine’s way of display.

4. Content control means brand power
Content can be easily absorbed, summarized and rephrased in the AI-driven world. With these strategies, a brand’s content is ensured of ownership, visibility and control over how the intellectual property is appearing.

5. Openness and protection in a balanced scale
Business’s decision should be whether AI models will be allowed to use their content to spread brand authority or should the content be guarded for exclusivity protection. A strategy enabling one to choose the middle ground.

6. AI Governance is SEO’s future
SEO is now more than visibility – it is about governing how AI systems are accessing and representing a brand’s content. Name it SEO 2.0 with legal and ethical layers built in.

What does LLMS.txt mean?

Similar in concept to robots.txt, LLMS.txt has been designed with the specific purpose to control the access of LLMs (such as ChatGPT, Claude, Gemini) to a website. Nevertheless, it is not yet an official standard, but LLMS.txt allows the publishers to declare how the AI models will be able to use their data, to prevent unwanted scraping or dataset inclusion.

What are the key capabilities of LLMS.txt?

As a rule, here are the key highlights of the benefits of LLMS.txt:

  • AI crawlers are allowed or disallowed by specific agents.
  • Protecting proprietary or sensitive content from being used to train datasets.
  • Customizing AI access policies at the domain or path level.

What does the Noindex Header mean?

The noindex HTTP header is the server-sent directive informing the search engine crawlers not to index a particular page. Unlike meta tags in HTML, HTTP headers are sent before any content loads, making them a practical and often invisible method to manage crawler behaviour.

What are the chief capabilities of the Nonindex header?

Generally, these include the capabilities of the Nonindex header:

  • Blocking a search engine from displaying a specific page or file in search results.
  • Preventing indexing for non-HTML files, such as PDFs, images and other documents.
  • Allowing for efficient, server-level control over indexing rules for the complete site sections.

For instance:

  • http
  • CopyEdit
  • X-Robots-Tag: noindex

This header helps in preventing a page from being indexed, despite its content.

AI model training data

Why does Google suggest pairing Noindex with LLMS.txt?

Google has clarified in recent discussions that while LLMS.txt instructs AI crawlers on behaviour, it does not necessarily prevent a page from being indexed by Google Search or any other engines. In that case. here is where the noindex header enters.

The merits of combining Noindex with LLMS.txt

Let us now discuss the key benefits of combining Noindex with LLMS.txt.

1. LLMS.txt takes control over the AI crawlers, and not the search indexing

The llms.txt file has been designed to manage access for large language model (LLM) crawlers, such as GPTBot (OpenAI), ClaudeBot (Anthropic), and GeminiBot (Google). It instructs these bots on which parts of a site they are permitted to crawl and use for training AI models.

Nevertheless, LLMS.txt does not influence how search engines index content. A page could still appear in Google Search results, even if AI bots are disallowed from accessing it.

2. Noindex helps in preventing search engine listing

On its reverse side, the noindex directive informs search engine crawlers, such as Googlebot, to exclude the page from their index. Consequently, it indicates that even if a search engine visits a page, it will not appear in search results if the noindex header or meta tag is present.

3. Combining Noindex with LLMS.txt provides complete content protection

As per Google’s recommendation, pairing the two is advantageous because:

  • LLMS.txt protects AI training data collection.
  • Noindex is a protective tool against search engine exposure.

Together, they bring up a dual-layered control – one over AI models’ way of using content, and the other over visibility in search engines. This is particularly important for content publishers, research sites, or proprietary platforms that aim to restrict both access and discoverability.

When should the Noindex header and LLMS.txt be used?

To prevent a specific webpage from appearing in traditional search engine results, such as Google Search or Bing, the Noindex header should be used. LLMS.txt should be used when Large Language Models (LLMs) are to be prevented from using the content on the website for training purposes.

Furthermore, these two directives serve different purposes, controlling access for various types of web crawlers.

Noindex Header

The noindex directive is a meta tag or HTTP response header that instructs search engine crawlers not to include a particular page in their search index. It should be noted that its focus is on public search visibility.

How does the Noindex Header work?

A meta tag in the <head> section of HTML is placed, or the server is configured to send an X-Robots-Tag HTTP header.

  • HTML Meta Tag – <meta name = “robots” content = “noindex”>
  • HTTP Header – X-Robots-Tag: noindex

When to use Noindex Header?

Here are the worthy instances of using the Noindex Header:

Staging or development sites:

For keeping your in-progress versions of pages out of public search results.

Internal pages:

For all login pages, employee-only portals, or other pages not for the public’s use.

“Thank You” pages:

Confirmation pages after a form has been submitted, and no further searching is needed.

Thin content:

Pages with little unique value are likely to negatively impact the site’s SEO.

Sensitive content:

Pages with information that should be accessed through a direct link but not be discovered through search.

LLMS.txt

LLMS.txt is the proposed, but yet-to-be universally adopted, extension to the Robots Exclusion Protocol (REP). Its primary goal is to empower website owners by giving them control over whether their content is used for training generative AI models. Clearly, it focuses on the amount of data AI crawlers use, rather than search indexing.

How does LLMS.txt work?

It is the txt file and is similar to robots.txt and is placed in the website’s directory (for instance “awe” s “”e” .co”/” lms.txt). It specifies the rules for crawlers associated with LLMS. Though the exact syntax and universal standard are continuing to evolve, the common proposal is:

User-agent: *

Disallow: /

User-agent: Google-Extended

Disallow: /

This example illustrates Google’s use of an agent for data collection in its AI models. When it is disallowed, it prevents the content from being used for training purposes.

When to use LLMS.txt?

LLMS.txt is to be used in these cases:

To protect the copyrighted material

For explicitly stating that a brand’s creative works, like the articles, images and codes, should not be used in training the AI models.

Safeguarding proprietary data

In case the site contains unique datasets, research, or business information that should not be ingested by third-party AI.

Control maintenance

As the general measure of the site’s usage procedure, it is controlled beyond simple web browsing and search indexing.

To briefly summarise, Noindex is used for search engine visibility, and LLMs.txt (or any similar directives in robots.txt) is used for AI model training data.

The considerations and limitations to take note of

While noindex and llms.txt provide stronger control over content usage and display online, they are not foolproof. These are a few key considerations to understand:

1. LLMS.txt has not been standardized yet
The LLMS.txt file is just a new and informal proposal. It is not a web standard like robots.txt. Hence, not all AI crawlers could support or respect it, particularly the ones from smaller or non-compliant companies.

2. Noindex does not block access
The noindex directive helps prevent indexing; however, it does not prevent crawlers from accessing or reading the content. In case a bot ignores the indexing rules, it still retains its ability to scrape the data. For entirely blocking access, here are what to consider:

  • robots.txt disallow rules
  • IP blocking or authentication
  • CATCHAs or bot detection systems

3. Caching and third-party rehosting
Even after applying noindex, third-party platforms such as archive sites, social media previews or AI datasets that had previously been trained on the site could still store cached versions of content. With no easy fix available, the only options are takedown requests or legal actions.

4. Performance overhead
Proper server configuration is necessary when adding HTTP headers such as X-Robots-Tag. On the misconfigured servers, this is likely to cause caching issues or unexpected behaviour, as it is handled without care.

5. The crawler’s decide enforcement
Both LLMS.txt and noindex are dependent on the crawler choosing to prioritize the directive. While Google and OpenAI generally respect these signals, the bad actors or rogue crawlers could ignore them entirely.

Conclusion

AI will continue to evolve, and our tools to control content usage should also become more advanced. Pairing LLMS.txt with a noindex HTTP header enables webmasters to better manage both search engine visibility and AI crawler access. While LLMS.txt continues to gain adoption, combining it with the traditional directives like noindex will provide an added protective layer. This is a forward-thinking step for businesses and creators as well, toward responsible AI content governance.

How Can Brands Utilise Swipe Culture to Capture Attention in...

Audiences are curious, so scrolling on social media platforms is breaking records. They are searching for clarity, so attention-grabbing content that doesn’t exhaust the audience’s interest is more important than ever. People continue to return to explore both simplified and complex topics. Scrolling and swiping have now become the action-encouraging trend to keep audiences engaged. So, by offering insights, clarity and solutions, brands encourage their audiences to swipe till they come across the actionable takeaway. Here is where the brands need creative assistance from digital marketing experts.

But what is swiping?

As explained by Google’s Material Design System, swiping differs from flicking and scrolling. The swiping gesture means the users are sliding elements and completing actions upon passing a threshold. Swiping content to the end on a social media platform mimics the analogue motion of swiping a card off the top of a deck.

In practice, navigation is achieved by swiping one finger or thumb. Hence, the app features should allow accessibility to the finger – users would not want to stretch their thumbs or adjust their grip when executing a function.

Why Swipe Culture Matters for the Remainder of 2025 and Beyond?

Digital content consumption is now like wildfire. Daily, the figures on the hours spent on social media are continuing to rise. Brands are now competing hard core to gain infinite scrolls. With the swipe culture emerging from audience behaviour, users scroll quickly and pause only to consume content that immediately captures their interest.

Swipe culture has turned into a digital habit. It has become a way of life to navigate trending videos on Facebook Reels and relatable memes on X. The challenge for brands is not only to create content but also to create a pause.

Why swiping matters?

Swiping is intuitive and natural. The swiping motion is now the chief factor in UX design. Its left-hand orientation even aligns with how we read and visualise time. Unlike alternative command-executing mediums, such as clicking on a digital button or link, swiping is a much faster motion.

There are apps with quick browsing functionality, and swiping is the key to retaining the users’ attention. But they could even stop and leave if they find browsing visually confusing or time-consuming. A surfeit of choices overwhelms users, particularly in eCommerce. It is noticed that choice paralysis is the reason why they continue to look for more options and check out the information to make a final decision.

So, when eCommerce brands present their merchandise to enable customers to view items at their convenience, it saves them from having to view multiple objects all at once. So, most online shoppers prefer the grid format. Discreetly presented objects increase browsing time – as they swipe, it mimics how objects are flipped in the real world.

As they reject most items and select a few, it personalizes and refines the shoppers’ experience. The app developers collect useful data regarding their customer base. The swiping technology has helped users to retain information better and encouraged return visits.

How should swipe features be incorporated into content?

Thumb-stopping content is based on resonance, meaning to establish an emotional bond within a few seconds. When they feel understood or intrigued, users will surely stop to explore it all. So, we shall point out a few pillars for the brands to master to incorporate swipe culture:

1. Accepting micro-moments

Micro-moments are the very important, though selective, instances in which users try to learn, discover, and be amused. Compared to long ads, tips and behind-the-scenes content are proven to be much more effective.
Mobile content is where brands need to think critically, as the mobile experience is intimate and personal.

2. Hook, hold and reward

The first five seconds are incredibly crucial. Content with bold visuals, a provocative question, or a surprising element immediately grabs attention. But retention is equally important as capturing attention. So, storytelling deserves the most applauding welcome. Rewarding the users early and often with humour, helpful information, or an emotional payoff are a few of the finest reasons to give them a reason to remain engaged.

3. Platform-specific creativity

What has worked on Instagram may not necessarily yield the same results on Facebook. Every platform has its own culture, user behaviour, and expectations. But there is no “one-size-fits-all” strategy. Therefore, content should be created according to each platform’s unique characteristics. The repurposed content should seem to belong to control users with effort.

4. Empathy is the winner!

What is central to thumb-stopping content is speaking the users’ language. Content represents the audiences’ hopes, aspirations, problems, or humour is more resonant. Selling stories, identities, and emotions will ultimately sell products. Real engagement is when the users feel seen and heard. There are more layers of achievement than only vanity metrics like views and impressions.

5. Creativity meets strategy

Buzz-worthy content is a strategy – creativity and platform-dependent strategies must be balanced. To create emotional connections, attention and micro-moments need to be tossed one after the other. To create content for scroll-happy viewers, the most relatable voice is often the best choice.

Conclusion

Both scrolling and swiping have now become addictive. Each time we scroll or swipe, we hit on specific products or information that feels rewarding. Hence, people will continue scrolling and swiping with the hope of finding something more reassuring. By tapping into this curiosity-driven scrolling, brands can structure their content to keep readers engaged and discuss progressive storytelling. Each section builds on the last, offering bite-sized insights to encourage further swiping and reading.

Simple Guide for How To Create a Successful Digital Branding...

Building a digital brand might be a tough task, but with the right tools, there is always room for growth and improvement. A dynamic digital brand can connect with and excite the target audience. A good digital branding strategy involves much more than designing logos or creating funny slogans; it’s about creating meaningful experiences that engender trust and loyalty. This guide will give you the barest minimum of what to know concerning digital branding strategy that works optimally.

 

What is a Digital Branding Strategy?

Digital branding strategy refers to a detailed plan laying out the brand’s conduct and interaction with the target audience online. This includes the brand’s voice, view, and communication, as well as the ways of addressing the audience. Today’s consumers are smart and demanding, so a strategy needs to be well-designed to cut across the market.

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Why is Digital Branding Essential?

In the modern age of e-commerce, a brand’s digital presence is social media marketing. This persuasive technique is often the first touch point between the brand and its potential customers. Hence, your digital brand should communicate the fundamental aspects of your business, be appealing to specific customers, and be distinct from other players in the industry. A well-established digital brand can enhance your range, improve your reputation, and help you convert more business.

 

Key Steps to Create a Winning Digital Branding Strategy

Define Your Brand’s Purpose and Audience

Understanding your brand’s core purpose and the target audience is the central pillar of any brand strategy undertaking. To begin, establish the following:

The primary goal of your brand: What do you consider the main purpose of your brand, or why does it exist in the first place? Is it for addressing a certain issue, meeting a demand, or providing something out of the ordinary?

Identify Audience: Who are you aiming at? The age, gender, position, geographic location, and interests of the target audience will help narrow down the focus of the message.

Defining these elements is essential because it gives your branding efforts direction and purpose. When you understand your audience, you can craft your messages in an engaging and sincere way. For example, a brand targeting young professionals may choose a more casual, contemporary tone, while one targeting an older demographic might prefer a formal, authoritative approach.

 

Craft a Consistent Brand Voice and Visual Style

To establish a recognizable digital brand, consistency is key. A cohesive brand voice and visual identity across platforms create a familiar and trustworthy presence. Focus on the following elements:

Brand tone or brand voice: Is your brand friendly and engaging yet aloof and formal? Your brand voice should reflect the audience you are engaging with, making them feel integral to your brand’s identity.

Your visual style includes your logo, color palette, and design components. A unique, identifiable design allows the target audience to connect with and remember specific images through the brand.

You should use a uniform voice and visuals across all digital platforms, including social networks, email marketing, etc. On the contrary, feel free to make some small adjustments to suit different platforms. For example, the tone on Instagram can be casual, whereas the text on LinkedIn tends to be more refined and professional.

 

Develop Valuable Content

Content lies at the heart of digital branding. You can engage your audience, demonstrate your expertise, and build lasting relationships through valuable, relevant content. Consider the following content types:

  • Blog posts and articles: These allow you to delve into topics that matter to your audience, providing insights, solutions, or entertainment.
  • Social media posts: Social media offers an ideal way to interact with your audience. Use platforms like Instagram, Facebook, and LinkedIn to share brand updates, engage with followers, and showcase your brand’s personality.
  • Video content: Video is a powerful medium for storytelling. It allows you to present your brand’s message in an engaging and digestible format.

Moreover, mix your content with different formats to keep your audience engaged. Incorporate text, images, infographics, and videos to create a diverse content mix that appeals to a broader audience.

 

Optimize Your Website and Social Channels

The content and the design of your site and social media accounts serve as the internet shop windows and, therefore, have to convey the brand’s desired image accurately and respectably. Hence, your website should:

Be in harmony with the overall branding: Incorporation of relevant colors, styles, and images should be used as per the brand personality.

Provides an effortless experience to the users: A simple structure, fast loading speed, and compatibility with handheld gadgets are vital, showing that you prioritize your audience’s convenience.

Utilizes SEO: SEO optimization techniques raise a web page’s position in relation to search engines to enhance traffic.

Your social media profiles are equally important. Ensure your profile pictures, cover photos, and bios align with your brand’s theme. Moreover, optimize each profile with relevant keywords to make it easier for potential customers to find you.

 

Use Data to Drive Your Strategy

Data is an invaluable asset in developing a digital branding strategy. Use analytics tools to gather data on:

Engagement levels of specific audiences: Monitor which posts or types of content perform better so that you can customize your future posts.

Audience reach: Evaluate the sources of the traffic directed to your website to see the geographical location of your audience and the channels that are worth the most count.

Consumer Reviews: Monitor your social media accounts, customers, and other relevant correspondences to solicit input frequently. This kind of feedback is the best anecdotal evidence of how well one’s brand is viewed and what good and bad there is within it.

 

Engage with Your Audience

Engagement is at the core of digital branding. Taking part in responding to comments, messages, and feedback creates a connection and builds trust among the members. A few ways to enhance the level of interactions, of which there are a couple, could be:

Social media interaction: Just as followers expect you to post content, remember to interact with their content too – like, share, and comment on their posts. Respond to feedback – good or bad.

Communication personalization: Write personalized messages and emails addressing the customers to show appreciation and care.

Organizing Q&A sessions and events: To Engage with your audience live, you can also conduct online webinars or live or video questions and answers. These events not only help demonstrate your authority but also help build friendly relations with your target audience.

 

Analyze, Adjust, and Improve

Brand building in the digital space requires a lot of teamwork, scrutiny, and modifications. Be sure to repeatedly analyze your plan to learn what is effective and what is not. Use key performance indicators (KPIs) like engagement rate, conversion rate, and customer feedback to evaluate success. Based on your findings, fine-tune your approach to meet your goals better.

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Why Choose Prasarnet?

Prasarnet is the best digital branding company thanks to its innovative strategies and deep understanding of market trends. Our team combines creativity with data-driven insights, ensuring your brand stands out and aligns with your target audience. With a focus on personalized solutions, we tailor our approach to meet your unique needs, driving engagement and growth.

Choose Prasarnet for a partnership that elevates your brand and transforms your digital presence into a powerful asset! Contact us at emailreachus@prasarnet.com.

 

Conclusion

To craft a winning digital branding strategy, comprehension of the brand’s purpose, establishment of a coherent visual style, and, most importantly, engagement with the target audience are necessary. Quality content, analytics, and iteration play vital roles in creating a digital brand that helps to engage and keep customers interested in the company.

Thanks to Prasarnet’s assistance, developing a winning digital branding strategy is easy. The first step to achieving your goal is to pick a reliable brand that knows the ways of digital branding. Contact Us Now!

Improved Guide to Choose the Right Education Marketing Compa...

With all the competition today, the education system is pressured to acquire the best students and expand its image. A good education marketing firm can make all the difference, vastly expanding your school’s reach and enrollment. But with so many agencies claiming to be the best, how do you choose the right one? This guide will walk you through everything you need to know to make an informed decision and find the best education marketing agency for your needs.

 

What is Education Marketing, and Why It Matters?

Education marketing is a specialized field that promotes schools, universities, and educational services to prospective students, parents, and educators. It is not necessarily about advertising programs but about establishing a bond between students and your institution and making sure that it makes your institution stand out above the rest in a saturated market.

Why is this important? Today’s kids and parents are the pickiest they’ve ever been. They conduct extensive research before deciding on an institution. So, education marketing is important in establishing a strong online presence and trust and keeping your school at the forefront of your target audience’s mind. However, with the help of the right education marketing company, this could be accomplished easily.

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What to Look for in an Education Marketing Agency?

Choosing the right education marketing agency requires careful evaluation. Here are the key aspects you should consider:

Industry Experience

A firm that does educational marketing will know all the ins and outs of the education world. You should look for an established company with experience working with schools. Their time will prove just how much they’ve individually customized their approaches to education.

Digital Expertise

The top education marketing firms are skilled at digital marketing. Whether creating social media plans or optimizing search engine results (SEO), they should know everything about digital marketing. An online presence is very important to attract students today.

Data-Driven Approach

In today’s world, data is everything. Your agency of choice should be data-analytically driven in its marketing approach. It should always analyze and tweak the results based on campaign performance, student interaction, and enrollment patterns.

Personalized Strategies

Every school is different, and your marketing should show that. Avoid agencies that offer one-size-fits-all solutions. Instead, find an educational marketing agency to build customized plans based on your institution’s goals, morals, and the people it is trying to reach out to.

Clear Communication and Reporting

The relationship between a successful education marketing company and ourselves relies on communication. You want an agency that provides regular reports and updates on campaign performance, allowing you to make data-driven decisions. Transparency should be a top priority.

 

Top Features of a Successful Education Marketing Agency?

What sets a great education marketing agency apart from the rest? Here are the top features to look for:

Innovative Campaigns

A great agency thrives on innovation. It is fearless in pushing the boundaries and exploring new trends. Whether implementing the latest digital tools or crafting engaging video content, it is always at the forefront of education marketing trends.

SEO Expertise

One of the most important features of any agency is its ability to optimize your institution’s online presence. SEO (Search Engine Optimization) is key to ensuring your website appears at the top of search engine results pages. Look for an agency that excels in SEO and can help you rank higher for critical education-related terms.

Student-Centric Approach

A successful education marketing company knows students are at the heart of its campaigns. It writes letters that appeal to the hopes and fears of student applicants and hits on why a student would choose your university over another one.

Cross-Platform Advertising

Today’s students use multiple platforms to gather information. The best education marketing agencies ensure your campaigns are visible across various platforms—Google Ads, Facebook, Instagram, or YouTube. Multi-channel advertising boosts your visibility and expands your reach.

Strong Reputation and Case Studies

An agency’s reputation says a lot about its performance. Be sure to read up on references, case studies, and the agency’s general reputation in the industry. A good agency should have strong evidence of success with other schools.

 

Why Prasarnet is Your Best Choice?

Concerning education marketing, Prasarnet is one of the biggest names. In the fields, data-driven strategies and personalized approaches set us apart. Here’s why Prasarnet should be your first choice:

Proven Experience

At Prasarnet, we have years of experience working with educational institutions. We understand the specific needs of schools, universities, and colleges and tailor our strategies to ensure maximum impact.

Comprehensive Digital Services

From SEO to social media marketing and paid advertising, Prasarnet provides a full range of education marketing services. Our experts ensure your institution reaches the right audience through the most effective digital channels.

Personalized Strategies

No two institutions are the same, and neither are our marketing plans. We work closely with your team to develop customized strategies that align with your unique goals, helping you stand out in a competitive education landscape.

Data-Driven Insights

At Prasarnet, we use the latest data analytics tools to track the performance of every campaign. It ensures that we continuously optimize our strategies, giving your institution the best possible results.

Transparent Reporting

We believe in complete transparency. You will receive regular reports detailing your campaigns’ progress, making it easy to stay informed and make strategic decisions.

Get in touch with us today to transform your institution’s marketing efforts! Email: emailreachus[@]prasarnet[.]com

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Conclusion: Making the Right Choice for Your Institution

Selecting your education marketing company is one of the most important decisions that can affect the growth and well-being of your institution. The right agency will help you forge better relationships with students, make your online presence more known, and increase enrollment numbers.

When selecting an education marketing agency, look for one with industry expertise, a personalized approach, and a proven track record of success. If you want to bring your institution’s marketing to a new level, Prasarnet is at your service. With our innovative strategies, digital expertise, and commitment to excellence, we’ll help you achieve your marketing goals.

Make the right choice today and partner with Prasarnet! For more information on how PrasarNet can help your school succeed in today’s competitive society, email us at emailreachus[@]prasarnet[.]com.

Saas Sales Funnel: Know How To Convert Trials Into Subscribe...

Every SaaS company offers trials to attract potential customers, but turning those trial users into loyal subscribers can take time and effort. But don’t worry, some strategies can effectively guide trial users through the funnel and convert them into paying customers. This article will provide you with recommended knowledge that will assist you in harnessing the potential of your SaaS Sales Funnel naturally, and you will aim to improve your conversion rates.

 

Understanding the SaaS Sales Funnel

The SaaS sales funnel typically includes several stages, from awareness to action. It starts with attracting potential customers, providing them a free trial, and ultimately converting them into long-term subscribers. However, not every free trial user will become a paying customer, so a well-crafted sales funnel comes into play.

At its core, the SaaS funnel comprises:

  • Awareness: When a user discovers your product.
  • Interest: When they start exploring its features.
  • Consideration: When they sign up for a trial.
  • Conversion: When they subscribe after experiencing the trial.

To convert trials into subscribers, you must engage users at every stage and guide them smoothly toward purchasing.

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1) Focus on the Onboarding Experience

The onboarding process is your first impression. If it should be transparent, trial users will likely drop off before they fully explore your product. Therefore, ensure your onboarding is smooth and informative.

In addition, provide some form of guided learning, such as tutorials or a walkthrough, that explains the most important features of your SaaS product to the users. This will allow users to grasp the necessary skills to operate the software quickly and appreciate it within the early stages of the trial period.

Use pop-ups or notifications to draw the user’s attention to relevant features. For instance, after they perform their first task, you can show a pop-up that reads, “Bravo! You just completed the [Feature].” This will motivate the users to go on and try out new things.

Pro tip: During the trial period, observe your user’s behavior and classify them accordingly. Tailor different user onboarding for people who fall into different categories.

 

2) Highlight Your Product’s Value Proposition

After the end of a trial period, why would any of your trial users want to continue using your product? What threat does your SaaS present that no other option comes close to providing? Ensure that the value proposition is made clear from the outset. During trials, explain to users why your device will benefit them in the long run. Instead of overwhelming customers with all the features at once, display the most relevant features to their business requirements.

Always remember that users do not only want features—they seek answers to their issues. Provide case studies and testimonials and show how other businesses have successfully used your SaaS product with real scenarios.

 

3) Use Drip Email Campaigns

The importance of your email approach within the trial period must be addressed. Employ drip campaigns to ensure that the customers are kept active during the trial period if it Applies. First, send out the welcome email with the trial details, then follow up with emails that fully provide information on utilizing the product. Toward the end of the trial, consider sending case studies, tips, and tricks to keep the users engaged and active.

 

4) Offer Incentives at the End of the Trial

Numerous trial participants might be willing to pay for a subscription once the trial concludes. Hence, it may be prudent to consider offering time-bound offers, such as price cuts or longer trial periods. This small push may assist those users who are undecided in making that crucial subscription commitment.

You can go beyond providing discounts by attaching other benefits, like free personal training classes or extra features, for subscribers who sign up within a certain timeframe. Such motivators help create pressure and prompt individuals to act to avoid losing the offer.

 

5) Provide Excellent Customer Support

No matter how good your product is, some users will need help with issues or have questions during the trial period. Your customer support should be readily available to answer any queries and provide real-time solutions. Consider adding a live chat feature or offering 24/7 customer service to assist trial users. Ensuring that users have a positive experience during their trial will increase the likelihood of them converting into long-term subscribers.

 

6) Measure and Optimize the Funnel

One of the best ways to improve your SaaS sales funnel is by constantly measuring and optimizing it. Track metrics like:

  • Trial activation rate
  • Feature adoption rate
  • Churn rate
  • Conversion rate

These metrics give you a clearer picture of how users move through the funnel. Analyzing these numbers allows you to identify bottlenecks and optimize your funnel for better results.

Furthermore, A/B testing can help you understand what strategies work best at different funnel stages. For example, you could test different onboarding flows, email subject lines, or pricing strategies to see what resonates most with your audience.

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Conclusion

Turning free trials into paying customers requires a strategic approach that covers everything from onboarding to customer support. By optimizing your funnel, personalizing the user experience, and offering timely incentives, you can drastically improve your trial-to-subscriber conversion rates.

Keep in mind that every step in the funnel matters. With the right mix of user engagement, email campaigns, and incentives, you can build a successful conversion strategy that drives long-term growth for your SaaS business.

If you need expert help growing your SaaS business, don’t hesitate to contact Prasarnet. We’re here to help you maximize your sales funnel and ensure your free trials become long-term subscribers.

The Power of A/B Testing in Growth Marketing Campaigns

In the fast-paced world of growth marketing, standing out in the digital crowd is challenging. What if you had a secret weapon to improve your marketing, increase sales, and make your customers happier? Enter A/B testing, a powerful tool that helps businesses make data-driven decisions. You can unlock significant campaign growth potential with every small tweak and test. Here, we will explore the power of A/B testing and how it can restructure your digital marketing efforts.

 

Understanding A/B Testing

At its core, A/B testing compares two webpage versions, email, or another marketing asset to see which performs better. Divide your customers into two groups and show each group a different version of your ad. See which version gets more clicks, sales, or attention. This test provides actionable insights into what works best for your target audience.

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For instance, it is possible to try out two email subject lines and see which encourages more opens during an email marketing campaign. In the same way, one can use different call-to-action (CTA) buttons on a landing page and check the number of clicks they get. Make sure to change only one thing at a time in each test to determine what’s causing the improvement.

 

Why is A/B Testing Vital for Digital Marketing?

In the competitive digital marketing landscape, making decisions based on intuition alone can be risky. This is where A/B testing comes in. It allows marketers to test their hypotheses with real data, ensuring that the changes made are effective. By running A/B tests, marketers can eliminate guesswork and make data-driven decisions that directly impact performance.

A/B testing helps businesses tailor their marketing to different customers. What works for one group might not work for another. By testing, businesses can find a suitable way to reach each group. This helps them get more out of their marketing money because they can make decisions based on facts, not guesses.

 

Knowing the advantages of A/B Testing

Improved Conversion Rates: Testing various designs can help determine which version is best for the audience, thus increasing conversion rates.

Better User Engagement: This is true when detecting users’ willingness to engage with one’s content. Users can be subjected to various designs, messages, or formats, and the impact on their engagement can be measured.

Reduced Bounce Rates: When the cause of a specific problem is detected, preventive and corrective measures are easier to implement. For instance, A/B testing can help you understand why your site visitors are not remaining on pages for long before taking action and change measures to ensure they do that for longer or perform the required actions.

Increased Revenues: There will be more conversions and engagement, which will translate into more A/B testing and, thus, more sales and revenues.

Better Customer Care: This testing contributes to the overall customer service in one way or another because you can test various features and incorporate changes based on the data and even the feedback.

 

A/B Testing Best Practices

Even though there are multiple advantages to A/B testing, using it without entirely knowing its best practices diminishes its value:

Test One Variable at a Time: To assess accurately, be sure to alter only a single variable (for example, CTA copy, image, or even a layout) at a time.

Articulate Goals Benefits in a Vision: Determine your objectives or target outcomes before starting any testing process. Define the desired outcome, be it increasing click rates, number of conversions, or active user base; that way, the testing process will be streamlined.

Make Sure a Sample Size is Big Enough: To yield meaningful outcomes, your test must be designed to cover a substantial portion of your targeted audience. Testing small portions often results in skewed data.

Use Effective A/B Testing Tools: There are several effective A/B testing tools, such as Google Optimize, Optimizely, VWO, etc. Take your time to find a tool that fits your requirements and financial allocation.

Conduct Tests On-The-Go: Effective A/B Test designs require that both versions (A and B) be presented to subjects simultaneously to eliminate seasonal or temporary biases.

 

Effective A/B Testing Strategies

Prioritize High-ROI Testing Areas: Direct your testing resources to optimal areas, such as landing pages, email subject lines, or call-to-action buttons.

Base Variations on Significant Prior Data Research: There must be a basis for whatever variation you test. Ask yourself: What is lagging in my marketing? And the answer becomes a hypothesis to be tested.

Stick to the Point: Do not make drastic changes that may arouse the audience’s curiosity for the wrong reasons, try meaningful changes to achieve favorable results.

Remember to Test Mobile Screens: Many people consume content on mobile devices, so ensure that the tests are geared for both desktop and mobile.

Document and Analyze: Every test implemented should be summarized, outlining the findings and evaluating its success or failure. This will guide the decisions made in later campaigns.

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The Role of A/B Testing in Customer Experience

A/B testing helps businesses make their marketing better and their services more helpful. Businesses can use A/B testing to listen to their customers and make the customer experience more personal and enjoyable.

It helps brands comprehend their customers, whether they want an easy and fast checkout or an attractive site design. The more you conduct tests and enhance the parameters, the better the experience you deliver, which fosters loyalty and trust for the long haul.

 

Conclusion

Any marketing approach focused on growth must use A/B testing. Whether it is your first attempt or you want to scale your efforts, adding A/B testing to your campaigns will result in greater conversions, engagement, and a better overall customer experience. Testing, adjusting, and enhancing helps more brands to remain competitive and offer their target market the most optimal experience.

How about improving the existing marketing strategy? Prasarnet can help you grow 2x faster. In our SEO agency, we support young start-ups and enterprise-level brands in achieving consistent progression and sustainability over time. Allow us to help you maximize the A/B testing that you are doing.

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Unfurling the benefits of Digital Marketing: An investment f...

Over the last few years, the perception of digital marketing has changed, and more business owners are trusting and investing in making their digital presence and awareness. With the overwhelming popularity of social media and smartphones and the internet becoming an irreplaceable part of our lives, digital marketing makes all the difference. Although billboards and posters are still relevant, the power of digital marketing has been immense. 

The popular misconception that was prevalent a few years back that investing in digital marketing is an unnecessary expense has lost its relevance. The last decade and the upcoming few will be ruled by the digital space, and it is only smart to make the right and efficient use of the space right now. 

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How digital marking is an investment?

The financial decisions of businesses can be categorized under either investment or expenses. In this regard, digital marketing has made quite progress from being regarded as an expense a few years ago to an investment as it is perceived now. Looking into the benefits and the ultimate results of digital marketing, it could be very well understood that the money spent is more than just an operation cost. It is a strategic investment that will bring effective results in terms of brand recognition and conversion rates for the business. 

Some of the most effective and result-oriented digital practices that one can consider investing in are Search Engine Optimization, Social Media Engagement, Email Marketing, Content Marketing, etc. These digital marketing services are aimed at building a strong digital presence, customer engagement, and improved traffic and are worth considering as an investment.

Benefits of investing in digital marketing services: 

Since we are speaking about the growing popularity of digital marketing among businesses and brands, the discussion remains incomplete without learning about the benefits. Digital marketing offers a broad spectrum of quantifiable benefits that play an important role in enhancing the brand identity and overall growth in traffic and customer base. Find out the key benefits of investing in digital marketing for your business:

Improved brand identity: Digital marketing has a wider reach, and with the right strategies and campaigns, your brand can reach the global audiences and drive impressive traffic. SEO, content marketing, and social media marketing have the potential to reach far beyond traditional marketing strategies, which come with geographical limitations. With the right strategies and tools, you can expand your brand’s visibility to a wider audience and increase the possibility of business growth. 

Better engagement rates: It is observed that customers who connect digitally are more likely to interact and engage with brands compared to the ones connecting through traditional marketing channels. Since digital marketing allows for real-time communication and engagement, it has a greater potential for conversions. The immediacy of communication helps in building a stronger connection between customers and the brand and works towards higher conversion rates. 

Data analytics offer improved customer insights: Another significant advantage of digital marketing is its ability to gather and analyze data based on customer engagement, preferences, and behavior. The data-driven approach is effective in devising strategies, optimizing campaigns, and improving product quality. The insights collected from digital practices also help brands offer a more personalized experience for the customers and improve the chances of repeat business and conversions.

Better ROI: The return on investment offered by digital marketing services is better than traditional marketing practices. Digital marketing allows to target specific customers and engage with them in real-time for accurate results, which allows for efficiently using the marketing budgets without overspending. Besides, small and medium-sized businesses can personalize their digital services based on their budget and compete in the same field with bigger businesses. In short, digital marketing levels the competitive landscape by offering equal opportunities for all. 

Longstanding value: Digital practices like content marketing, SEO, and social media engagement help in creating long-term value for brands or businesses. Contents that rank well become viral and attract new customers, even long after it was first published, offering better results from a single investment. 

Buckle up for your brand’s digital journey with Prasarnet

With the shift in perspective on the importance and essentiality of digital marketing, it has become necessary to invest in an effective digital plan for better results. In this digital era, you must consider choosing and working with a digital campaign and strategy to reach out to more customers and ensure better conversion rates. Digital marketing will help enhance your brand’s identity and create better prospects of engagement. 

However, as you walk in the path of digitizing your marketing efforts, you can rely on Prasarnet for an effective plan and the best results. Our exceptional and accomplished team can guide, analyze, and perform toward offering better engagement rates, higher traffic, and enhanced conversion rates for your business. Connect today for a personalized digital marketing plan.

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Get Better Organic Rankings by Implementing SXO

Online marketing has seen a lot of changes in trends and strategies over the years. Few years ago, SEO was a lot easier and simple. However with the increasing completion, it is lot tougher to reach at the top. It takes lot more than just traditional ways to get organic growth. This is where SXO, or Search Engine Optimization comes into play. 

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Understanding SXO

As you know, SEO was based on keyword density, getting proper metadata, title tags and much more. Though these parts of SEO are still important, there are other standards that have to be meet too. The latest SXO works on making the content enjoyable for the user. The main aim is to make the site easier and more accessible for the user. The main reason User Experience (UX) has become so important is that search engines like Google are getting more advanced and implementing various metrics that need to be met. SXO does just that for the users.

Benefits of SXO

Keeps the User Interested- It is mostly seen that user click on a site but does not stay there for long. SXO makes sure that the content is interesting for them to stay for the entire part.

Promotes the Site- It ensures to make the site user-friendly so it gets repeated visits. It also encourages the user to take action like buying a product.

Better Ranking- It helps a site get higher organic ranking which helps avoid paid promotions. 

Less Need for Customer Support- As the user will get most of the information about the product or service there, it will reduce the need for customer support inquiry. 

Conclusion

So, it can be concluded in a nutshell that SXO is a necessity for every site to get a higher rank. By merging both SEO and SXO you can get better leads. This is because it provides content that answers the right questions.

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D2C SEO: How to make an effective strategy for better custom...

If you are a D2C brand, it is essential that you have at least a foundational understanding of SEO and how to utilize it in favor of customer engagement and improved sales. By designing and executing an effective SEO plan, you can achieve better results in sales and drive traffic. Through this blog, we will dive into the importance of an SEO strategy and how to effectively design one for your business. But before that, let’s understand what is SEO and why is it so important in the digital marketing aspect.

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Understanding SEO and its importance in brand building:

SEO or search engine optimization is all about promoting your digital content for better search engine results and to drive traffic and conversions. SEO is an important aspect of marketing and is designed as an acquisition strategy to organically attract customers from search engines. 

Being a D2C brand, drafting an effective SEO strategy is the need of the moment to attract customers and build brand awareness. It becomes essential that you treat your website as more than just a mere e-commerce platform that allows customers to shop and accumulate with your brand. An effective SEO strategy plays an essential role in marketing to bring brand success and traffic. The D2C SEO strategy can help brands and businesses in the following ways:

  • Increases the visibility of the brand
  • Improved revenue
  • Boosts the organic traffic to optimize the marketing budget
  • Higher ranking in the SERPs
  • Better quality traffic

Here are four steps for building an effective SEO strategy that will help to attract and convert customers:

Learning about the SEO status quo:

The first step towards designing or understanding SEO is to have a detailed knowledge of the current organic search performance. Thus, by implementing Google Analytics on the website, you can get a comprehensive idea of the traffic received on the website through organic search and compare it to the traffic received from other acquisition channels. Besides, using Google search consoles can help identify the search impressions, click-through rates, clicks, and average ranking positions. You can also retrieve the Google search console reports into the Google Sheets and create automatic backups. 

Conduct a competitive analysis:

After you have gathered your knowledge of organic traffic, it is time to get some idea and understand what the competitor’s search looks like. You can invest in some SEO tools to gather the search data of other websites. The competitive analysis helps to devise an effective SEO strategy based on industry standards that could drive traffic efficiently. 

Some of the major SEO metrics:

When you check your domain overview by typing the domain name, you will come across four SEO metrics:

  • Organic keywords identify the number of keywords present in your website that have ranked within the 100 top positions. 
  • Organic search traffic presents the estimated traffic in a month.
  • Domain score is the measure of the domain’s trustworthiness, which varies for different SEO strategy tools. 
  • Backlinks are the number of links created from other websites to yours. 

Use search data to identify competitors:

It is also essential to identify your competitors so that you can develop an effective strategy to improve traffic. You must look into your list of organic keywords to find the data on which brands or businesses are competing with you. 

Compare SEO performance with competitors:

You can retrieve the data of your competitors to make a quick comparison based on the four metrics. 

Branded vs. non-branded search:

Next, you need to categorize the keywords into branded and non-branded lists for comparison. However, one thing that you need to keep in mind is to always compare the data from the same source. 

Mapping keywords for customer journey:

A customer journey shares the trajectory from the point the customer learns about the product to make the first purchase and beyond. The customer journey map can be broken down into four different stages:

  • Brand awareness
  • Conversion
  • Relationship building
  • Word-of-mouth

Understanding short-tail and long-tail keywords:

Short-tail keywords are search terms with one or two words, while long-tail keywords are the ones with three or more words. The short-tail keywords have high search volume but have lower intent. On the other hand, long-tail keywords have explicit search intent and higher click-through rates as they have a better match with the search content. Combining both types of keywords is the key to achieving a well-planned and executed SEO strategy. 

Building a target keyword list for each stage of the customer journey:

We have provided some suggestions on how to create a target keyword list for the customer journey:

  • Include the current keywords: The first step towards building a keyword list is to identify the branded keywords and segregate them into short-tail and long-tail keywords. Long-tail keywords are usually useful for the fourth stage of the customer journey when customers specifically seek a particular product. Next, you need to identify the non-branded keywords with high relevance and search volumes.
  • Earmark competitor keywords: You can also include the relevant non-branded keywords from competitors as part of your keyword list. 
  • Get insights from the customers: Since the ultimate goal of SEO is customer acquisition, it is best to derive insights from past customer journeys. Besides, you must also know customer demographics and geolocations. 
  • Receive insights from Google: Google provides suggestions for keywords so that you can try them out. Another efficient way is to look for the “people also asked” section in the search engine results. 

How can we help with D2C SEO?

An SEO agency like ours will help your business or brand website to standout in the search engine results. We have been delivering effective and result-oriented SEO services to various brands and businesses catering to various industries. We help to enhance the Google rankings of D2C businesses. Contact us today for well-designed and executed D2C SEO services.

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Reverse Video Search: A New Dimension in Discovering Content

In the vast digital landscape of videos, images, and multimedia content, finding what you need can often feel like searching for a needle in a haystack. Traditional search methods rely on keywords, tags, and metadata to locate relevant content. However, these approaches have limitations, especially when trying to find specific moments within a video or searching for visually similar content. This is where reverse video search emerges as a game-changer, offering a new dimension in discovering and exploring multimedia content. 

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What is Reverse Video Search? 

Reverse video search is a technology that allows users to find videos based on a sample or reference video rather than text-based queries. It works by analyzing the visual and audio elements of a video to identify similarities, patterns, and matches across a database of indexed content. This innovative approach opens up a world of possibilities for content creators, researchers, marketers, and everyday users looking to delve deeper into video content. 

How Reverse Video Search Works? 

At its core, reverse video search employs sophisticated algorithms and machine learning techniques to compare and match videos. Here’s an overview of the process:

Feature Extraction: The search engine extracts key features from the reference video, including visual elements like colors, shapes, and patterns, as well as audio attributes such as speech patterns, music, and ambient sounds. 

Indexing and Comparison: The extracted features are indexed and stored in a database, allowing for efficient comparison with other videos. The search engine analyzes similarities and differences between the reference video and indexed content to generate relevant results. 

Matching and Ranking: Based on the comparison results, videos are ranked according to their similarity scores. The most relevant and closely matched videos are presented to the user, providing a curated selection of content that aligns with their search criteria. 

The Benefits of Reverse Video Search 

Precise Content Discovery 

Reverse video search enables users to pinpoint specific scenes, objects, or moments within videos. This level of precision is invaluable for content creators, filmmakers, and editors who need to find and reference specific segments for their projects. 

Visual Similarity Detection 

Unlike text-based searches, reverse video searches can identify visually similar content. This feature is particularly useful for identifying copyright infringement, tracking down original sources, and exploring variations of visual themes across videos. 

Enhanced Research Capabilities 

Researchers and analysts can leverage reverse video search to gather insights, track trends, and study visual narratives across a wide range of topics. The ability to discover related content based on visual cues enriches the research process and opens doors to new discoveries.

Content Moderation and Compliance 

For platforms hosting user-generated content, reverse video search can aid in content moderation, identifying inappropriate or copyrighted material, and ensuring compliance with content guidelines and regulations. 

Streamlined Marketing and Advertising 

Marketers and advertisers can use reverse video search to analyze competitor campaigns, identify popular trends, and gather competitive intelligence. This data-driven approach enhances campaign strategies and maximizes ROI. 

Real-World Applications 

Media and Entertainment: Film studios, production companies, and streaming platforms use reverse video search to catalog, manage, and search vast libraries of video content, making it easier to retrieve and repurpose assets. 

Security and Surveillance: Law enforcement agencies and security firms utilize reverse video search to analyze surveillance footage, identify suspects or vehicles, and track criminal activities with greater accuracy. 

E-Learning and Training: Educational institutions and online learning platforms leverage reverse video searches to curate educational content, recommend relevant videos to students, and enhance interactive learning experiences. 

E-Commerce and Retail: Online retailers integrate reverse video search to enable visual product search, allowing customers to upload images or videos of products they’re interested in and find similar items in their inventory.

Future Trends and Innovations 

As technology continues to advance, we can expect further enhancements and innovations in reverse video search: 

Deep Learning and AI: Advances in deep learning algorithms and artificial intelligence will improve the accuracy and speed of reverse video search, leading to more precise matches and enhanced user experiences. 

Multimodal Analysis: Integration of multimodal analysis, combining visual, audio, and textual cues, will enable a more comprehensive understanding of video content, facilitating nuanced search queries and content recommendations. 

Real-Time Search: Real-time reverse video search capabilities will allow users to perform searches on live-streaming content, events, and broadcasts, opening up new possibilities for interactive engagement and instant discovery. 

Wrapping Up

Reverse video search represents a paradigm shift in how we discover, explore, and interact with multimedia content. By harnessing the power of visual recognition technologies, we can unlock a treasure trove of insights, creativity, and knowledge. Whether you’re a content creator, researcher, marketer, or curious explorer, reverse video search offers a new dimension in content discovery, paving the way for exciting possibilities in the digital age.

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