Digital Marketing Manager

Search Engine Optimization

Social Media Marketing

Paid Campaign Management

Reputation Management

Businesses often need help with lead generation because it's a specialized and multifaceted process that demands expertise and resources. Effective lead generation requires a deep understanding of target audiences, access to various marketing channels, the ability to create compelling content, and the capacity to analyze data for continuous improvement. Many businesses find it more efficient and cost-effective to partner with professionals or use specialized tools to streamline their lead-generation efforts.

Effective digital branding goes beyond just having a website or social media accounts. It requires staying updated with evolving digital trends, algorithms, and platforms. Professionals in digital branding understand how to build trust, credibility, and recognition in the digital landscape. Their expertise ensures that businesses can effectively convey their values, establish authority in their industry, and connect with customers in an increasingly competitive online marketplace.

Content marketing is a powerful marketing strategy. It involves creating informative content that resonates with the target audience. It helps businesses build trust and authority in their industry. By consistently delivering relevant content, businesses can engage and educate their audience, answer their questions, and address pain points, ultimately guiding them along the customer journey. In a world where consumers increasingly seek information online, content marketing is not just beneficial but essential for business growth and success.

Social media plays a pivotal role in the online presence of businesses and brand communication. Social media platforms are where many customers spend a significant portion of their time, making them a prime channel for engagement. Effective social media management involves creating and curating content, building and nurturing online communities, and strategically sharing updates to reach and resonate with the target audience. It helps businesses to gather valuable insights, track performance metrics, and adapt their strategies in real-time.

Businesses need creative design because it's the visual language that communicates their brand identity, values, and messaging to the world. Creative design is not just about aesthetics; it's about creating a memorable and compelling brand image that captures the attention and emotions of customers. From logos, websites, and marketing materials to packaging and advertisements, creative design is integral in making a lasting impression and differentiating a business in a crowded marketplace.

Pre-launch activities are critical for setting the stage for a successful product or service launch. These activities create anticipation, buzz, and excitement among the target audience. They allow businesses to build brand awareness, establish a sense of urgency, and gather valuable insights through market research and feedback. Pre-launch activities, such as teaser campaigns, sneak peeks, and exclusive previews, can generate a loyal customer base even before the product or service is officially available.

Introduction

Prasarnet is a fast growing digital branding and consulting company working with leading businesses in 10 nations worldwide. Be a part of a growing team of tech intellects and explore the challenges and fun at the same time.

Profile Summary

We are hiring for Digital Marketing Manager position. Please find the below JD for your reference.

Job Responsibilities

Build our digital marketing road map.
Manage all digital marketing channels (e.g. Ads, website, blogs, emails and social media) to ensure
brand consistency.
Measure ROI and KPIs and prepare budget.
Develop specific campaigns to create and maintain high levels of customer interaction.
Oversee our social media accounts.
Manage and improve online content, considering SEO and Google Analytics.
Forecast sales performance trends and act proactively to increase our market segment.
Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies.
Motivate digital marketing team to achieve goals.
Monitor competition and provide ideas to stand out.
Stay up-to-date with digital technology developments.
Manage monthly budget utilization, advertiser goals (CTR, CPC, CPL & COS). Google ads, Bing ads & Adroll remarketing.
Coordinate with team in the US for new marketing ideas & campaign calendar.

Skill & Requirements

Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media and email marketing

Proven work experience as a SEO Manager

Demonstrable experience in designing and implementing successful digital marketing campaigns

Up-to-date with the latest trends and best practices in SEO, online marketing and measurement.

Solid knowledge of online marketing tools and best practices

Hands on experience with SEO/SEM, Google Analytics and CRM software

Familiarity with web design

Excellent analytical and project management skills

Strong team management and communication (written and verbal) skill

Google AdWords / Google Analytics / Yahoo Bing Certified preferred

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Search Engine Optimization

Paid Campaign Management

Reputation Management

Content Marketing

Web Developement

Lead Generation

Digital Branding

Content Marketing

Creative Design

Pre Launch Activity

Digital Marketing Manager

Kolkata, India | Digital Marketing | Min 1year

Introduction

Profile Summary

Job Responsibilities

Skill & Requirements

Don’t see a fit at this time?

Don’t worry
Get notified about the latest opportunities

Call us at

Email

Services

Industries

Company

SEARCH ENGINE OPTIMIZATION

SOCIAL MEDIA MARKETING

PAID CAMPAIGN MANAGEMENT

REPUTATION MANAGEMENT

CONTENT MARKETING

WEB DEVELOPEMENT

Search Engine Optimization

Social Media Marketing

Paid Campaign Management

Reputation Management

Content Marketing

Web Developement

Digital Marketing Manager

Kolkata, India | Digital Marketing | Min 1year

Introduction

Profile Summary

Job Responsibilities

Skill & Requirements

Don’t see a fit at this time?

Don’t worry Get notified about the latest opportunities

SEARCH ENGINE
OPTIMIZATION

SOCIAL MEDIA
MARKETING

PAID CAMPAIGN
MANAGEMENT

REPUTATION
MANAGEMENT

CONTENT
MARKETING

WEB
DEVELOPEMENT

Don’t worry
Get notified about the latest opportunities