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Blog / Videos that go viral: Know the power of CGI marketing

Videos that go viral: Know the power of CGI marketing

Published December 23, 2024

When you watch some videos, have you ever wondered how they manage to blow up on social media? Most often, the difference lies in their entertaining, intriguing, or memorable quality. At that point, this is where computer-generated imagery (CGI) takes over. It provides the potential for breathtaking and realistic imagery, revolutionizing how brands share their storytelling, audience engagement, and popularity through CGI marketing. This guide will explain the phenomenon behind CGI videos, the secret ingredient that makes them magic, and how they can change your marketing strategy.

Understanding CGI Marketing Videos: What Makes Them Unique?

Advanced computer technology is required to create all CGI graphics, animations, or videos. It is not based on the traditional film method, as it allows marketers to create new worlds, characters, or experiences instead of just relying on the real world.

CGI is an experience larger than life. CGI can deliver anything from the imaginative creatures in blockbuster films to the awe-inspiring visuals in ad campaigns. This versatility has made it one of the most sought-after media for marketing campaigns since it gives new life to brands and helps them reach out to their audiences uniquely and memorably.

Why Do CGI Videos Often Go Viral?

All viral videos have at least one thing in common: board the emotional wagon by either provoking awe, tickling them to laughter, or even surprising them. CGI videos are above the images created are grand:

Unmatched Creativity

CGI will bend or break the boundaries of reality. Want to show a car flying through space or a soda can transform into a superhero? CGI makes it happen. Such imaginativeness excites curiosity and pushes one to share.

Memorable Visual Appeal

Humans are visual creatures, and eye-catching visuals help them stick. CGI videos instantly attract and stand out from similar newsfeed updates.

Interactive Storytelling

CGI enables a brand to relay stories with an immersive feel: virtual demonstration of a product or a journey into enchanting realms of their brands makes them feel involved in that activity and facilitates greater shareability.

Perfect Timing for Trends

CGI videos are highly customizable for fast trending within days or cultural phenomenons, increasing virality chances.

The Benefits of CGI Marketing

And so, it’s easy to tell why CGI in marketing would mean serious business for organizations wanting to create a buzz. Here are some advantages to know why it’s a game-changer:

Cost-Effective Creativity

CGI appears costlier at first glance, but in the long run, it becomes cost-effective. There are no physical sets, props, or other expensive items to be shot repeatedly. Once created, they can be reused in campaigns.

Unlimited Possibilities

CGI makes the unimaginable seem possible in terms of marketing. Be it introducing a new product or a rebrand, CGI will illustrate plans that can’t be carried out with common filming.

Engaging and Interactive

Interactive CGI videos increase audience participation most, though augmented reality (AR) experiences are some of the most popular in this category. Consumers love content they can explore or interact with, which improves retention levels.

Higher Conversion Rates

A video that impresses audiences generates more leads and sales. The reason is that the capacity of CGI to create amazing images sweeps these casual viewers into your fanbase.

Brand Differentiation

CGI helps them be different in a crowd of executive marketing efforts. A kind of identity that is different from the rest creates a competitive edge.

Tips to Create Impactful CGI Videos

Creating a successful CGI video involves more than flashy visuals. Follow these tips to ensure your next campaign is a hit:

Define Your Objective

First, start by defining the intention of your video. Are you advertising your product, elaborating on your brand’s story, or creating awareness for an issue? A clear goal will help shape the whole creative process.

Focus on the Story

A visually stunning video must have a compelling story to connect. Ensure your CGI content tells a story that resonates with your target audience.

Collaborate with Experts

CGI calls for specialized capabilities and equipment. Work with professionals who can blend that technical rigor with creative vision.

Keep It Short and Sweet

Attention spans are short, so aim for concise yet impactful videos. A duration of 30-90 seconds works well for most marketing purposes.

Leverage Social Media

Make your videos smartly socially shareable. Caption them, add trendy hashtags, and craft them to the audience’s liking on the platform.

Test Before Launching

A/B testing is the nifty trick up your sleeve. It will allow you to find out what works best. Refine your strategy with the help of different visuals or messages and placement of call-to-action (CTA).

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Conclusion

It is not a trick. CGI marketing is a revolution of sorts. It empowers brands in such an innovative way that it is possible to make them stand out at present, unlike present, unlike anything else possible when making a video. CGI became the finest medium to create buzz, emotionally connect with someone, or craft something enduringly unforgettable.

But it certainly takes artistry and strategy to compose the perfect viral-worthy CGI video. Grab your free quote today and change your digital existence!

Get in touch today at
email: reachus@prasarnet.com!

About the author

Bhabani Roy Choudhury

Content Editor

Bhabani is Prasarnet’s most acknowledged content editor, with 8 years of experience, who bears the responsibility to deliver error-free, polished, and engaging content. She can refine content for clarity, tone, and impact through writing principles, content marketing strategies and audience-first storytelling. At the same time, Bhabani ensures to align the content with brand voice, optimized reach and overall campaign effectiveness.

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