What are the marketing trends for education industry?
Nowadays, most educational institutes prioritize digital marketing over any other marketing practices. This digital marketing for educational institutes includes Search Engine Optimization, content marketing, Pay-per-click advertising, social media marketing, website designing and services, email marketing, and video content. A recent survey report has revealed that institutes that have invested in digital marketing grew up to 20% in the last year.
Is online marketing important for schools, universities or edtech firms?
Yes, online education marketing is no longer a luxury, it’s a necessity. If you want your education institute to stand out in this competitive education world, you must opt for the right marketing practices. With the help of online marketing, a university/school/education institute can reach a wide fraction of audiences faster. From spreading brand awareness to driving admissions, online marketing can do it all.
What types of education marketing are there?
Education marketing consists of content marketing, Search Engine Optimization, Paid advertising, social media marketing, and email marketing campaigns. Also, some education marketing agencies offer personalized education marketing plans which include creating student-specific content, mobile responsive websites, communicating advertising, and micro-influencer advertising
How much does education marketing cost?
The cost of Education marketing depends on certain factors like the revenue of the school/college, the tools and resources, platforms used in this online education marketing, the market agency’s fee, and more. So it is difficult to presume the exact cost of education marketing. Usually, a medium-sized school or college spends $300-$1000 per month for marketing purposes.
What does good education marketing constitute?
Good education marketing constitutes strategy building, value positioning, extensive research, content creation, SEO (Search Engine Optimization) practices, preparing students’ testimonials, building credibility, compelling storytelling, data-driven strategies, and effective communication. Similarly, it might constitute a well-designed website.
What marketing strategies do you choose for edtech industry?
We have a dedicated team of marketing analysts who first conduct a proper assessment of your education institute and then suggest the best effective education marketing strategies, aligning with your institute’s vision. Our marketing team uses various marketing strategies such as SEO optimization, content marketing, Paid advertising campaigns, social media ad campaigns, and influencer marketing.
How long does it take to get results?
Usually, it takes a few weeks to show the desirable result. As one of the top education marketing agencies, we put our best efforts into making it happen faster. However, success doesn't come overnight. In rare cases, it might take a month to generate quality leads, however the result is worth the wait.
