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Content auditing

 Identify content performance (web page, social media content, blog post, ads) by systematically comparing target audience and business goals to assess relevance and accuracy.  

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An organized documentation process of all contents

It involves organizing an inventory of all existing brand content, including web pages, blogs, articles, images, PDFs, videos and other relevant forms of content. Categorize content based on URL, title, format, author, target keywords, and publication to evaluate its performance.  

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Assess how content impacts business goals by analyzing quantitative data, including website traffic, keyword ranking, CTRs, bounce rates, page reviews, time on page, backlinks, conversation rate and social shares. 

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Improving the brand's user experience while evaluating content quality, accuracy, tone and voice relevance, and clarity compared to brand guidelines. In this process our content expert ensures brand consistency by reducing underperforming content.

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We analyze underperforming content and keywords that impact content ranking and user experience. Get an improved content strategy while our content experts identify less responsive content, user interests and preferences for aligning with specific content formats.

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Our data-driven content auditing measures the performance of all channel contents. This approach shows the traffic rate, engaging metrics, user conversations and social shares to identify the improvement areas. We develop effective content strategy on relevant metrics from data insights.

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Discover the foundation of impactful content strategy. To achieve the business goals, our creative content team helps monitor and improve the content strategy, including engaging content, SEO keywords, and distribution channels. 

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Strategic content audit for boosting clarity

Ensure a website with relevant keywords and content

Identify low-traffic pages with high-traffic potential while analyzing content performance for organic traffic. Get content expert support to increase the reach of your web page while eliminating duplicate content and maintaining relevance and SEO. 

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Secure content’s relevance for a better user experience

Providing quality user experience with brand engagements and lower bounce rates while auditing content. It allows us to identify poorly written content that creates confusion, ensuring longer user attention with relevant website content.

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User-oriented content that aligns with business objectives

Explore the contribution of content that aligns with business objectives. Get expert content audit assistance to identify weak content areas in a website where it fails to convert a lead into a potential customer. Ensure a higher conversation rate with optimized CTA and message upgrades.

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Identify the inconsistent content that is not aligned with brand

Enhancing brand consistency and credibility for effective online presence and business growth. Web page content can be outdated over time. A content audit professional ensures content updation and accuracy by reflecting the brand’s voice and values to the target users. 

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Tracking content performance is made easier by comparing it with the target audience and business goals. 

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Ensuring impactful content on digital platforms

Strategic planning

Offering compelling content with data insights to improve advanced strategies and content optimization

1

Improve performance

Enhancing web content’s performance with relevance, clarity, and easy navigation to maximize user engagement and satisfaction.

2

Content optimization

Creating optimized content while upgrading new information on the website and removing irrelevant content for message clarity.

3

Content Performance

Regular content auditing helps to remove irrelevant content materials that are not performing to drive business goals and user’s purchase decisions. 

4
Innovative ideas

Our team brings fresh perspectives and creative solutions to every project, ensuring uniqueness and originality.

Dynamic collaboration

Experience the synergy of diverse talents working together seamlessly to turn ideas into reality.

Inspired results

With passion and expertise, we transform concepts into impactful stories that resonate with your audience.

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Think about future of marketing excellence

Client appreciation: see what sets us apart

They started sooner and scaled faster! We made it happen!

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Rated 4.6 / 5 based on 27 reviews on Prasarnet

Our Marketing tactics: Help Grow Online

What's included in your free consultation?

When you book your free session, you’ll gain:

  • 01

    Tailored strategies

    A personalized audit of your current online presence.

  • 02

    Expert advice

    Recommendations from our team of digital marketing experts.

  • 03

    Growth opportunities

    Insights into untapped opportunities to scale your business.

  • 04

    Action plan

    A clear roadmap to achieve your marketing goals.

FAQ FAQ FAQ FAQ FAQ FAQ FAQ

We’re here to answer all your Questions

Why is content auditing necessary for a business?

Content auditing involves assessing all content, including web pages, blog posts, ads, and social media content to upgrade relevant information and messages that resonate with business values and growth. It improves content performance and creates impacts for a better user experience. Its data-driven insights help optimize content and improve future content strategies. Regular content analysis and monitoring enhance its accuracy, adherence and clarity to brand guidelines.

What is your process of conducting a content audit?

Content audit starts with establishing clear objectives (user engagement, SEO improvement and brand consistency) and categorizing contents accordingly. This is followed by analyzing website traffic, page engagement, SEO metrics and identifying  impactful content. The content across websites and social media profiles is monitored and improved constantly to ensure the alignment with the initial goal with brands. 

Why should I hire an expert in content audit service providers?

The basic audit can be performed internally without expert guidance. A professional service provider offers experienced expertise, personalized tools and perspective while conducting detailed analysis as a content audit solution. An expert can recommend industry-based practices from their experience, which saves time and leads to impactful results. 

How will content auditing benefit my business?

Content auditing is crucial for brands in several aspects. Identifying content gaps develops SEO content that helps to rank in search engine results. We analyze content performance to ensure a better user experience. This approach removes redundant and outdated content from an efficient website and builds brand trust among users. 

What is the ROI of a content audit?

Increase organic traffic and SEO ranking with content auditing. Get maximum user engagement, lead generation, and conversion rates with a systematic content analysis to enhance brand authority. It propels the efficiency of content marketing, focusing on what resonates the most with the audience. 

How often do you conduct content audits?

Content audits can be conducted regularly and annually to stay ahead of a content strategy. Essential pages for auditing include landing pages and pillar pages frequently. 

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