Are you a dental care provider assessing dental marketing statistics? If yes, we have you covered with a robust database with numerous dental marketing statistics.
According to a recent survey, 76% of people search for the official cosmetic dentistry website before visiting there. An interesting fact is that around 90% of people use the near me keyword while looking for a dental clinic. Therefore, many depend on Google for the best healthcare facilities.
By assessing the current market, we have concluded that the exact market value of the dentistry marketing industry is approximately $171 billion. Surprisingly, it keeps increasing each year. This industry keeps booming with the discovery of advanced digital marketing techniques. Each digital marketing method significantly increases reach and engagement, from search engine optimization to pay-per-click.
Statistical facts about Search Engine Optimization
- 80% of patients use the “near me” keyword while searching for nearby dental clinics. Keyword searches are a pivotal part of Search Engine Optimization, increasing your website’s rank by 14% at a time.
- More than 95% of long-phrase keywords generate the maximum number of searches on Google.
- YouTube gained 64% of popularity in 2024 because of its power to optimize more searches. Today, YouTube is considered one of the most effective search engines.
- 65% of patients search for contact information of a dental clinic, emphasizing the role of digital marketing in the dentistry industry.
- Dental clinics with a solid online presence achieve over 90% more views than those without
Assessing the Statistical Success Rate of Email Marketing
By conducting more than 200 interviews, we have concluded that more than 64% of dental clinics use email marketing to build a solid client base. Here, we have assessed the statistical success rate of this advanced dental marketing technique.
- Email marketing generates $40% of profit in return for every $1 you pay in email marketing.
- Emails that contain a Welcome Logo achieve skyrocketed views above, 80%
- 60% of mobile users check their email inbox in the morning, and 55% of people consider checking emails one of their priorities.
- A recent survey established that marketers or dental clinic owners must avoid sending mail on weekends. Weekend mail is more likely to be ignored.
Overviewing the Social Media Marketing Statistics
A recent survey has revealed that more than 64% of dental clinics use social media platforms to build a solid client base. Also, a few patients have admitted that they often search for the contact number of their favorite dentist through Facebook. With the highest record of 4 million active users, Facebook is building a communication bridge between patients and service providers. Here is some statistical evidence that social marketing is creating a permanent place in dentistry.
- More than 50% of patients have found their ideal dental care providers through social media.
- A recent survey shows 98% of dentists use Facebook to increase their clinic’s popularity.
- 40% of patients often research a dental clinic by checking their social media pages.
- In 2022, more than 50% of people found their nearest dental clinic through voice search on social media.
Evaluating Pay per Click success rate in the statistical measures
According to marketing experts, pay-per-click is one of the most used marketing methods in the dentistry industry. More than 40% of people click on the advertising link if they find something informative. Hence, more than 500 dental clinics in the USA are investing in this advanced dental marketing method. However, we must assess the statistical success rate of this innovative marketing method before investing in it.
- Pay per Click can generate 50% more engagements than any other marketing method.
- More than 40% of patients open an advertisement link when it pops up on Google.
- According to a research analysis, Pay-per-click marketing can generate 54% more web traffic than other marketing methods.
Some other Dental Marketing techniques that have a higher success rate
Although the above-listed marketing methods have gained popularity, here are some more that marketers are more likely to use in 2024.
- The video engagement technique has already increased shares of healthcare content by 1000%. Marketers are planning to use an advanced version of video marketing in 2024.
- Influencer marketing has a success rate of 69%. According to the current analysis report, more than 70% of marketers are interested in influencers marketing in investing in this newly launched marketing method.
- Referral Marketing helps build a solid customer base in the healthcare industry. A recent survey report says that more than 70% of patients seek referrals and recommendations while choosing their dentist. Referral codes are becoming the new marketing weapon, expanding the customer base via friends and family.