Search Engine Optimization (SEO) is an important part of Digital Marketing. It helps in building brands. As we all know, a remarkable brand identity is a plus in today’s fast-evolving digital marketplace. According to a statistical survey, brands with a well-ranked website generate 55% more revenue than brands without websites. As a business owner, your responsibility is beyond launching a website. You have to make sure it ranks well in Google and every other search engine. So, to create that unique brand identity, we need to use the right SEO strategies. But how can you ensure that? It’s simple. Hire an SEO optimization Agency.
Whether you own a small startup or a roadside food joint, you must have an informative and user-friendly business website. Such a website helps you reach a wider population faster and gain more trust and recognition.
Here, we list some important questions you must ask your shortlisted SEO service providers before giving them your final words.
How many years have you been working in this industry?
Let’s start by assessing the experiences. Before signing any work contract, always try to find out information about their experiences. Remember, an experienced SEO service provider might perform better than a random agency that has just worked on short-term temporary projects. So, asking them about their experiences before hiring is wise. Here are a few questions for you.
- How Many Years of Experience do you have in this industry?
- Can you give us a brief description of the projects you have worked on to date
- Do you have any case studies or previous success records to show us?
- What are the domains you feel comfortable to work with?
Why Asking These Questions is important?
If you want to hire the best search engine optimization company, you must make this interview process right. Asking these questions will give you a proper insight into their expertise and experiences. It will help you assess whether they can deliver the desirable result or not. Remember, relevant experience is a crucial parameter of selection. By asking the questions above, you can understand whether your shortlisted companies have relevant experience or not.
What Strategies You Use For SEO Success?
Different companies follow different strategies for driving SEO success. However, the strategies must align with your brand’s vision. This is why raising your queries about SEO strategies is important. For better insights, you can ask the following questions
- How do you implement SEO strategies for a new client?
- What’s your call on on-page SEO?
- How your SEO strategies can add more value to our Brand’s ROI
- What’s your plan for handling a Long-term SEO project?
- Do you follow Google’s guidelines for SEO optimization?
Asking these questions will help you gain a basic idea about their work pattern. It will also help you predict whether hiring this SEO company will be a fruitful investment or not.
What Tools Do You Use for SEO Optimization?
The best SEO companies have premium access to multiple SEO tools. Such professional agencies keep themselves updated about the launches of new or advanced SEO optimization tools. They use such tools to cater customized SEO solutions and deliver the best results. So, before you take the final call, find the information about the resources or tools. Ask the following questions to gain proper insights on this.
- Can you name the top 5 SEO tools that we must use for Search Engine Optimization?
- Are you well-versed with the usage of Google Analytics?
- What tools do you use to solve technical errors?
- What are your most preferred tools for Keyword generation?
- What metrics or tools do you use to monitor the progress of your SEO campaigns?
What Responses can sound like a red flag?
These questions are important for gaining a deep understanding of the tools and resources a company owns. However, it has another purpose. Watch their responses carefully and see whether they know about the relevant SEO tools. Also, if your shortlisted SEO agency likes to stick to outdated tools and doesn’t like to upgrade their services with new tools or resources, you can consider it a big red flag. How they respond to the above questions might indicate their professionalism or insightfulness.
What is Your Call on Backlinks?
A reputed SEO optimization Agency understands the value of backlinks in SEO optimization. They understand what a cheap backlink can do to a website. Similarly, they know how a quality backlink can help a website rule the search engines. So, make sure you ask about their backlink strategies. Raise the following questions to your shortlisted agencies.
- Do you offer Guest Posting Services?
- What strategies do you use to achieve quality backlinks?
- Why Backlinks are important for SEO success?
- How can we achieve premium backlinks through guest posting?
- Why link building is important for SEO?
Asking these questions will help you understand whether your chosen company will be able to supply quality backlinks or not. It will also help you understand their strategies for link-building.
How Much Do You Charge for Short-Term and Long-term SEO Projects?
You must have created a budget list for this SEO project. Now it’s time to see whether your shortlisted best SEO companies can fit into your budget or not. Do not hesitate to raise questions about prices. Here, we are listing a few questions that you might ask.
- How much do you charge for a long-term SEO project?
- Do you have any monthly or quarterly packages?
- What services are included in each of your affordable SEO plans?
- Do you provide any kind of guarantee on any of your SEO packages?
- Can you please let us know your payment methods?
These questions help you understand whether you are being charged fairly or not. Also, invest some time in market research and learn about ongoing SEO packages.
Final Thoughts
By raising these above listed questions, you can identify a potential SEO optimization agency that suits your budget, requirements, and purposes. Remember, a rightly chosen SEO agency can turn out to be a game changer for you. However, you must follow the right selection parameters. Prioritize your preferences and ensure the answers you are hearing align with your preferences. Also, give this selection process fair time and invest some patience. It might take a little time. However, the time should be worth it.
Reach us today at sales@prasarnet.com to learn about our SEO services.